Our Story

Influential, innovative and progressive, The MEERAS label has been identified for redefining Pakistani textiles, empowering regional craftsmen, and harmonizing traditional silhouettes seamlessly with contemporary luxury. The label’s design aesthetic is eternally evolving whilst constantly rooted in opulence and unapologetic glamour. The brand portfolio includes voluminous gowns embellished with traditional embroidery, and many more. The brand relentlessly strives to support the heritage Pakistani crafts. , in which the cultures from the old blend with the proud verve of the new.

The Meeras Label’s is to create works of art by combining unusual materials with ancient artistic techniques and to elevate the next generation of master craftsman. Fusing eastern, cultural artwork with contemporary style of art, the brand fashions clothes that are meant to be worn by modern and eastern women of every age and kind. Meeras offers customized tailoring with consumers having a choice to get their ensembles stitched to perfection.

Meeras focuses on producing apparel that is fashionable, stylish and timeless – by introducing outfits that have trendy silhouettes and are majorly made of embroidered and traditionally crafted fabric. Meeras manages to design clothes that are unique, effortless and perfect for every event.

Our Approach

The aim of MEERAS is to reflect the culture and art which has been seen and practiced for many years by our ancestors which must not be forgotten by our next generations. MEERAS promotes the vanishing and dying culture and traditions of our Pakistan.